Industries › Food & Beverage
Advertising can't fix a broken account.
Food and beverage runs on thin margins and unforgiving vendor operations. When purchase orders stop and fill rate collapses, no amount of ad spend recovers the revenue. We fix the foundation first — then scale what's finally working.
+612%
Monthly revenue growth
for a food & beverage brand
$600K+
Recovered in past-due payments
after purchase orders were restarted
14.6
Return on ad spend
once campaigns were rebuilt
66
“CRAP” ASINs
audited and restored
What We Do
Fix the plumbing. Then turn on the taps.
Most stalled food and beverage accounts don't have a media problem. They have halted POs, suppressed ASINs, pricing disputes, and fill-rate failures quietly capping every campaign that runs on top of them.
Purchase Order & Pricing Recovery
When Amazon stops issuing POs over a pricing dispute, revenue stops with it. We correct the pricing inputs, work the Vendor team, and get the order flow restarted — one brand recovered $600K+ in unpaid backlogs.
Fill Rate & Inventory Health
Technical errors can crash fill rate and suppress huge volumes of inventory without anyone noticing. We monitor it as a revenue metric, because that's exactly what it is.
CRAP ASIN Remediation
Products Amazon has flagged as unprofitable to ship get quietly buried. We audit them, fix the underlying economics, and bring them back — 66 restored for one brand, historically worth $550K a quarter.
Financial Tracking & Chargebacks
Line-by-line weekly tracking of what Amazon owes you and why deductions happened. In a category this margin-sensitive, unclaimed money is the cheapest revenue you will ever recover.
High-Efficiency Advertising
Once the account is healthy, media works properly again. Rebuilt campaigns on a repaired foundation returned 14.6 on ad spend — efficiency that was impossible while inventory sat suppressed.
Labeling & Compliance
Nutrition panels, ingredient lists, and the nine major allergens the FDA requires declared — all consistent between the pack and the detail page, so a listing never comes down over a labeling mismatch.
Client Wins
Bringing a stalled account back to life.
Real numbers from a real Food & Beverage engagement — not vanity metrics, and not borrowed from another category.
Featured Case Study
How a food brand recovered $600K and grew monthly revenue 612%.
Amazon had stopped issuing purchase orders over a pricing dispute, leaving more than $600,000 sitting in unpaid backlogs. At the same time, technical errors had crashed the brand's fill rate to 1.87%, suppressing huge volumes of inventory. We tracked the finances line by line, corrected the pricing inputs to restart the PO flow, audited and restored 66 “CRAP” ASINs that Amazon had flagged as unprofitable to ship, and only then rebuilt the advertising on top of an account that could actually convert.
The Playing Field
What you're actually up against.
A huge channel, a genuinely contested one, and a labeling regime that reaches onto the detail page. These are category figures, not our own results.
~$220B
US grocery ecommerce in 2025
Grocery ecommerce in the US is forecast at roughly $220 billion for 2025. The money is unquestionably online — the question for most food brands is whether they're structured to take any of it.
22.6%
Amazon's share of US grocery ecommerce
Unlike most categories, Amazon doesn't lead here — Walmart holds about 31.6% against Amazon's 22.6%. Food is one of the few places on Amazon where the platform itself is still fighting for the category, and share is genuinely winnable.
9
Major allergens that must be declared
Federal law requires clear declaration of milk, eggs, fish, shellfish, tree nuts, peanuts, wheat, soybeans and sesame. The FDA has also been examining how accurately label information carries across to online grocery listings — the detail page is part of the label now.
Under the Hood
Why the ads weren't the problem.
Two things had to be true before a single campaign could work again — inventory had to be sellable, and Amazon had to be ordering. Here's what that looked like.
Fill rate collapse
Technical errors dropped the brand's fill rate to 1.87%, suppressing huge volumes of inventory. Advertising against suppressed stock spends money to send shoppers to products they can't buy.
Both figures are reported in the case study: fill rate recovered to 93%, up from 1.87%.
The recovery sequence
Order mattered here. Each step unlocked the next, and advertising deliberately came last — there was no point scaling spend into an account that couldn't fulfil or get paid.
Sequence as described in the case study.
Category Insights
What actually moves the needle in Food & Beverage.
A mix of what we've seen in our own engagements and what the category data says. Where a number comes from outside our client work, we've cited it.
01
Media spend can't outrun halted purchase orders
The brand above had over $600,000 sitting in unpaid backlogs because Amazon had stopped issuing POs over a pricing dispute. No campaign structure fixes that. Correcting the pricing inputs and restarting the order flow did.
02
Fill rate is a revenue metric, not a logistics one
A fill rate of 1.87% meant almost nothing was shippable, and huge volumes of inventory sat suppressed. Every ad impression bought against that stock was money spent sending shoppers to products they couldn't buy. Fixed, it recovered to 93%.
03
“CRAP” ASINs are dormant revenue
66 products had been quietly flagged by Amazon as unprofitable to ship — collectively worth around $550,000 a quarter historically. Auditing and restoring them brought that revenue back into play. It already existed; it was simply unreachable.
04
Grocery is the one category Amazon hasn't won
Amazon holds roughly 22.6% of US grocery ecommerce against Walmart's 31.6%. That makes food unusual — the platform is still competing for the category itself, so share is genuinely available to brands that show up properly.
Portfolio Snapshot
What fixing the foundation actually delivers.
Every number below comes from the same Food & Beverage engagement — an account that had stopped receiving purchase orders entirely before we started.
+612%
Monthly revenue growth
$600K+
Past-due payments recovered
14.6
Return on ad spend
66
“CRAP” ASINs restored
Where we work inside Consumer Electronics
Industries › Health & Personal Care
Free Audit
Let's find what your account is quietly losing.
Book a 30-minute strategy call. We'll check your fill rate, “CRAP” ASINs, and open deductions, then send you a written report with the three biggest recovery and growth levers — yours to keep, no strings attached.
What you'll get on the call
A working session, not a sales pitch.
- Fill rate and suppressed-inventory check
- Purchase order and pricing-dispute review
- Open deductions and chargeback recovery estimate
- CRAP ASIN audit — what's been quietly buried
- Labeling and listing-compliance risk flags