Industries › Health & Personal Care
Built for the brands shoppers trust with their bodies.
From sugar-free gummy vitamins to UTI supplements, we help health, wellness, and personal care brands win the most competitive categories on Amazon across the US and Canada. Full-funnel advertising. Creative that converts. Growth you can compound.
+1000%
Total revenue growth
for SUKU Vitamins
+257%
Ad revenue growth YoY
for Premier Nutrition
130%+
Advertising efficiency lift
for NOW Foods
+105%
YoY sales increase
for Utiva by SZIO+
What We Do
Full-funnel growth, built for health & wellness brands.
Vitamins, supplements, and personal care are some of the most competitive categories on Amazon. We've scaled clean-label startups and category-leading vendors alike — here's how we do it.
Amazon Advertising & Performance Media
Sponsored Products, Brands, and Video plus Amazon DSP, structured into full-funnel campaigns and scaled with a proactive promo calendar planned 30+ days out.
Audience Segmentation & Full-Funnel
Customer-journey audience groups built from in-market, contextual, competitor, and lifestyle signals, then activated across search, video, display, and remarketing.
Creative, Content & Brand Store
New detail-page imagery, fresh creative formats, and branded store builds that turn browsers into buyers and lift conversion on your hero SKUs.
US & Canada Marketplace Growth
A unified strategy across Amazon.com and Amazon.ca — localized listings, cross-border ad structures, and category-aware expansion into new demand.
New Product & Category Launches
Launch entirely new SKUs and categories with product research, competitive keyword mapping, and conquest campaigns that rank you fast — even with zero sales history.
Amazon Revitalization & Category Capture
Transform dormant products into top performers, and expand beyond branded terms into non-branded and competitor keywords to capture the entire category.
Client Wins
Brands we've helped scale with confidence.
A few of the health and personal care brands we've partnered with over the last two years. Real numbers, not vanity metrics.
"Working together with Accrue our growth was over 1000% and for month over month we are looking at 125%"
— Ju Young Yoo, Co-Founder, SUKU Vitamins
Featured Case Study
How SUKU Vitamins went from stretched thin to 1000% revenue growth.
SUKU, a clean-label wellness brand built on sugar-free gummy vitamins, was scaling across the US and Canada but stretched thin on Amazon. We took over performance media, rebuilt their detail-page imagery and store, and revitalized dormant SKUs into top performers — moving fast and staying proactive at every step.
+1000%
Total Revenue Growth
125%
Sustained MoM Growth
+5000%
Best-Selling SKU Revenue
Utiva by SZIO+
Sparked momentum with full-funnel Amazon ads across the US and Canada.
105%
YoY Sales
+85%
Engagement
75%
New-to-Brand
Premier Nutrition · Amazon CA
Turned a defensive ad budget into category dominance on Amazon Canada.
+257%
Revenue YoY
7.45x
Overall ROAS
+81%
NTB Rev.
NOW Foods · Canada
Boosted Amazon ad efficiency by 130%+ while growing total sales 40%.
130%+
Ad Efficiency
+40%
Total Sales
Top 3
Category Products
Client Category Insights
What we've learned scaling health & wellness brands.
Five brands, two countries, one pattern: the winners treat Amazon as a full-funnel growth engine — not a place to defend branded search. Here's what that looks like in practice.
01
New-to-brand is where wellness brands actually grow
For Utiva, 75% of Sponsored Brands Video conversions were new customers. For Premier Nutrition, new-to-brand revenue jumped 81%. Category demand — not branded defense — is the real lever.
02
Dormant SKUs are hidden revenue
SUKU's best-selling SKU grew revenue 5000% once we revitalized its listing and creative. Most catalogs have a sleeping hero product waiting for the right imagery and ad support.
03
Sponsored Brands Video converts in crowded categories
Video targeting competitor searches and product pages built in-aisle awareness for Utiva and expanded upper-funnel demand for Premier Nutrition. It's now a non-negotiable line item.
04
Amazon Canada is underrated growth
Premier Nutrition and NOW Foods both scaled on Amazon Canada, while SUKU and Utiva grew across the US and Canada together. Localized listings and cross-border ad structures unlock demand most brands leave on the table.
Portfolio Snapshot
Real results from real wellness brands — across the US and Canada.
We don't manage vanity metrics. Every number below comes from a health, supplement, or personal care brand we've partnered with — from clean-label startups to category-leading vendors.
+1000%
SUKU total revenue growth
7.45x
Premier Nutrition overall ROAS
+105%
Utiva YoY sales increase
130%+
NOW Foods ad efficiency gain
In Their Words
Founders and brand leaders who trust us with growth.
Five brands, two countries, one pattern: the winners treat Amazon as a full-funnel growth engine - not a place to defend branded search. Here's what that looks like in practice.
“
They are extremely proactive in identifying opportunities and addressing challenges before they escalate - they feel like more of an extension of our team here at SUKU.
AA
Alexandra Azouri
Co-Founder, SUKU Vitamins
“
The team at Accrue helped us grow our brands on Amazon through creative ideas and in-depth knowledge of Amazon strategies and tactics.
DF
Derek & Faraz
Co-Founders, Utiva by SZIO+
“
Their creative ideas and in-depth knowledge of Amazon strategies and tactics helped us grow our brand on Amazon. […] We would highly recommend Accrue to other potential brands.
EM
Emily Mitchell
Digital Channel Manager, NOW Canada
Health, wellness & personal care brands we've scaled
Industries › Health & Personal Care
Free Audit
Let's see what your listings are leaving on the table.
Book a 30-minute strategy call. We'll audit your top 5 SKUs and send you a written report with the three biggest growth levers — yours to keep, no strings attached.
What you'll get on the call
A working session, not a sales pitch.
- SEO and keyword gap review on your hero SKU
- Full-funnel ad scorecard (Sponsored Products, Brands, Video, DSP)
- New-to-brand and category-capture opportunity sizing
- Creative and detail-page conversion audit
- US + Canada expansion assessment