How this works
Five sections, each about 4 minutes. You'll mostly tap or slide — almost no typing. At the end, we generate your personalized 90-day plan based on your answers.
Just the basics
First name *
Last name *
Work email *
We need a valid email to send your plan as a PDF.
Company *
Your brand
Category
Beauty
Supplements
Apparel
Home
Baby & Kids
Pet
Grocery
Electronics
Other
Monthly Amazon ad spend
Under $10K
$10–30K
$30–75K
$75–150K
$150K–500K
$500K+
Monthly Amazon revenue
Under $50K
$50–150K
$150–500K
$500K–1M
$1–5M
$5M+
Section 1 of 5 · The Spend Audit
Where your ad dollars sit today decides how much growth they can unlock tomorrow. Let's see your mix.
1
Where's your budget today?
Slide to allocate your current monthly ad spend across the four funnel stages. Must sum to 100%.
Awareness
10%
Consideration
15%
Conversion
70%
Retention
5%
Total: 100% — perfect
New-to-Brand customers
What % of your customers is New-to-Brand (NTB)?
Under 20%
20–40%
40–60%
60–80%
Over 80%
Not sure
Discussion
Where on that 36-month curve do you think your brand is right now?
Year 1 — building it correctly
Year 1 — honeymoon (low TACoS, all conversion)
Year 2 — plateau, branded search flattening
Year 3 — squeezed, CPCs rising
Not sure
Pause · Listen
Haris will walk you through The Demand Curve.
Eyes up. Listen in — next section starts after he wraps.
Section 2 of 5 · The Visibility Gap
Most brands optimize the 20% they can see and ignore the 80% that's actually driving growth. Let's see what you can measure.
1
What can you see today?
Tap yes or no — no guessing required.
AMC (Amazon Marketing Cloud) is set up for your account?
Do you track organic share of voice for your top key keywords?
You track New-to-Brand vs. repeat buyer split?
You track the full cross-channel path to purchase?
Discovery
How do most customers discover you today?
Organic / search
Amazon Ads (paid)
Social media
Word of mouth / referral
Influencer / creator
Not sure
Discussion
What decision would you make differently today if you could see below the waterline?
Reallocate spend across funnel
Switch the KPI we report on
Cut campaigns that look good but aren't driving NTB
Defend a budget I'd otherwise lose
Not sure yet — that's why I'm here
Pause · Listen
Haris will walk you through The Attribution Iceberg.
Eyes up. Listen in — next section starts after he wraps.
Section 3 of 5 · The Consideration Window
Between first click and conversion is where most brands lose the sale. Let's see where you show up.
1
Your top category keyword
For your most important non-branded keyword — are you present at each of these three layers?
Awareness layer
Sponsored Brands Video / DSP impressions
Consideration layer
Sponsored Brands / Brand Store traffic
Conversion layer
Sponsored Products / DSP retargeting
Do you track branded and category search volume month over month?
Discussion
At what point in those 7 days does your brand become visible to a shopper who doesn't already know you?
Day 1 — we own awareness
Day 2–3 — we show up in compare
Day 6–7 — only at conversion
We're invisible to NTB shoppers
Don't know
Pause · Listen
Haris will walk you through The 7-Day Window.
Eyes up. Listen in — next section starts after he wraps.
Section 4 of 5 · The Retention Leak
Acquisition without retention is a treadmill. Let's see how leaky your bucket is.
1
Your repeat rate
What % of your sales come from buyers who've purchased from you before? Slide your best estimate.
20%
Repeat buyers
2
Your retention infrastructure
Two questions — these are the systems that close the loop.
Subscribe & Save strategy active on your hero SKUs?
DSP retargeting on lapsed customers running?
Discussion
What happens to your Amazon P&L if you increase your repeat rate by 10 percentage points?
Cut ad spend ~20% at same revenue
Same spend, grow revenue 15–25%
Free up budget for new product launches
Lower TACoS into a new healthy range
Don't know yet
Pause · Listen
Haris will walk you through The Acquisition Treadmill.
Eyes up. Listen in — next section starts after he wraps.
Section 5 of 5 · Your 90-Day Plan
Pick the one problem that's binding you most right now. We'll generate a sequenced plan from there — built from your answers, not a template.
1
Which problem is most acute for you right now?
Pick one — the rest fall into sequence after it.
01
Spend
Spend mix is wrong
Too much at conversion, not enough at upper funnel.
02
Measurement
We are not fully tracking attribution and metrics across the funnel properly
AMC and view-through data isn't informing decisions.
03
Consideration
Invisible in the window
We only show up at the moment of conversion.
04
Retention
Leaky bucket
We acquire customers but don't bring them back.
The spoken commitment
One action — said out loud — this week. Type yours below.
Pause · Listen
Haris will walk you through The Sequencing Rule — why your plan starts where it starts.
Eyes up. Listen in — your results generate on the next screen.
Locking in your blueprint…
Saving your inputs and generating your scorecard.
✓
Your Tier
Your Blueprint Is Ready
Below: your scorecard across all four funnel stages, the plan you just generated, and the one action you committed to this week.
Your funnel scorecard
Spend balance
—/100
Visibility
—/100
Consideration
—/100
Retention
—/100
What you told us
Your spoken commitment
—
Want this as a PDF?
Get your full blueprint emailed
Your scorecard, generated plan, and commitment — sent within 1 business day.
Yes, email me my PDF blueprint
We'll send it to the email you entered earlier.