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Case Study

Accelerating Sika Growth on Amazon

Accelerating Sika Growth on Amazon
Accelerating Sika Growth on Amazon
Case Study

Accelerating Sika Growth on Amazon

34

Total Revenue YoY

55

Units Sold YoY

37

Return on Advertising YoY

25

Ad Sales YoY

The Challenge?

Despite having a strong product offering, SIKA Canada faced several hurdles that limited its Amazon growth:

  • Budget Constraints: A limited ad budget had to stretch across a broad portfolio of SKUs.

  • Unstructured Campaigns: Existing ad campaigns lacked strategic segmentation and optimization, limiting performance.

  • Product Categorization Gaps: No clear prioritization based on seasonality or consumer trends.

  • Retail Execution Issues: Frequent Buy Box losses and declined purchase orders (POs) created friction in availability, especially for high-performing SKUs.

Our Solution

Accrue took a consultative, full-funnel approach, aligning advertising strategy with retail execution and brand positioning:

Consumer-Centric Listing Optimization

  • Rewrote product titles and descriptions with a consumer lens.
  • Identified niche opportunities (e.g., RV and marine sealants) to compete with mainstream consumer brands like Gorilla Glue.

SKU Categorization & Strategic Advertising

  • Categorized SKUs by seasonality and revenue contribution to guide campaign priorities.
  • Developed targeted keyword campaigns (e.g., “RV sealants”) with high relevance and return.
  • Achieved a $6 ROAS on category-driven campaigns by focusing spend where it mattered most.

Retail Issue Resolution

  • Diagnosed PO rejections due to internal miscommunication and resolved them by improving alignment with Amazon Vendor Managers.
  • Established a proactive system for identifying Buy Box and inventory issues.

Collaborative Optimization and Reporting

  • Shared frequent performance updates with the SIKA Canada team to maintain alignment and transparency.
  • Offered insights and recommendations for continuous campaign and catalog improvements.
The Results

SIKA Canada achieved strong Amazon growth with a 34% increase in total revenue and a 55% rise in units sold year-over-year, despite SKU-level retail disruptions. Advertising efficiency improved as return on ad spend grew by 37% and ad sales by 25%, driven by strategic focus on seasonal and niche categories even with limited budgets. Operationally, the company strengthened performance by increasing PO acceptance, improving inventory availability, and stabilizing Buy Box ownership for top-selling SKUs, ensuring consistent sales velocity.

Final Takeaway

This case study illustrates how a data-driven, hands-on approach can unlock Amazon success for complex product catalogs. By realigning SIKA marketplace presence with
consumer behavior and seasonal patterns, Accrue delivered measurable growth—even under budget and operational constraints.

Logo Sika AG.svg

“Working with Accrue has been an excellent experience for us, as their proactive and collaborative approach to strategy building and campaign execution has yielded splendid results. Accrue has helped us build a success story that keeps getting better by being attentive to our brand specificities and objectives. First class people delivering first class results.”

Jeremie Germain – Marketing & Ecommerce Specialist

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