Case Study
From brand defence to category dominance.
How Accrue turned a defensive ad budget
into a 7.45x revenue machine.
CASE STUDY
From brand defense to category dominance.
How Accrue turned a defensive ad budget into a 6x revenue machine.
257.1
Revenue Growth YoY
7.45
Overall ROAS
-44.9
CPC Reduction YoY
205.8
Clicks Growth YoY
The Challenge?
A strong brand. An even bigger growth opportunity.
Premier Nutrition came to Accrue in April 2024 with strong brand equity and ambitious growth targets for Amazon Canada. Together, we identified the opportunity to move beyond a primarily branded strategy – expanding into full-category reach, building upper-funnel presence from the ground up, and activating a proactive promotional calendar to capture demand at every stage of the shopper journey.
Our Approach
We rebuilt the strategy around growth, not defence.
The Results
Revenue grew 257%. Ad spend grew 68%. Do the math.
Ad revenue grew nearly 4x faster than ad spend year-over-year. More clicks, better conversion, lower cost-per-click, and a surge in new customers – all at the same time. That’s not just scale. That’s compounding.
68.4
Ad Spend YoY
122
ROAS Improvement YoY
-53
ACOS Reduction YoY
81
NTB Revenue YoY
Want Results Like These?
We helped this brand grow—yours could be next. Book a free consult and let’s build your growth plan.