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Now Foods
What was the Challenge?
NOW, a dominant Vendor brand within the Health and Personal Care space, set the objective to improve Amazon Ads efficiency to help scale sales in Canada.
How did Accrue solve the problem?
Accrue started with an in-depth analysis of NOW’s Ads and uncovered featured products that were resulting in lower efficiency. The first step was to remove these inefficient tactics, helping spend allocation on better-performing avenues.
Next, Accrue conducted Keyword research and analyzed competitors to see which paths would yield the best results for the category and incorporated them into NOW’s Ads to scale up reach to relevant audiences.
In addition to Ad work, Accrue conducted category analysis and offered recommendations for the Annual Vendor Negotiations (AVN) and was a support partner throughout the AVN processes.
What were the results?
In 3 years, the brand improved advertising efficiency by over 130% versus prior to working with Accrue and total customer sales grew by +40%. NOW also has more accessibility to Amazon Vendor team members which allows quicker reaction time.
Client's Feedback
“The team at Accrue managed and improved our Ad performance, helped resolve cases with Amazon, and was a partner in building our Strategic Partnership with the Amazon Vendor team.
Through their in-depth analysis, we could better understand the competitive landscape and industry trends. Their creative ideas and in-depth knowledge of Amazon strategies and tactics helped us grow our brand on Amazon.
We appreciated their regular reporting, team meetings and clear communication. We would highly recommend Accrue to other potential brands.” - Emily Mitchell, Digital Channel Manager NOW Canada
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