Case Study
NOW Foods boosted Amazon ad performance by over 130%
Healthcare
Case Study
NOW Foods boosted Amazon ad performance by over 130%
Health and Personal Care
130
Improved Advertising Efficiency
40
Growth in Sales
3
Top products in category
The Challenge?
NOW, a dominant Vendor brand within the Health and Personal Care space, set the objective to improve Amazon Ads efficiency to help scale sales in Canada.
Our Solution
We believe that growing a brand on Amazon typically requires the convergence of brand insights, audience segmentation and Amazon expertise.
Combining the three components, we approached the task in the following way:
Combining the three components, we approached the task in the following way:
The Results
In 3 years, the brand improved advertising efficiency by over 130% versus prior to working with Accrue and total customer sales grew by +40%. NOW also has more accessibility to Amazon Vendor team members which allows quicker reaction time.
“The team at Accrue managed and improved our Ad performance, helped resolve cases with Amazon, and was a partner in building our Strategic Partnership with the Amazon Vendor team. Through their in-depth analysis, we could better understand the competitive landscape and industry trends. Their creative ideas and in-depth knowledge of Amazon strategies and tactics helped us grow our brand on Amazon. We appreciated their regular reporting, team meetings and clear communication. We would highly recommend Accrue to other potential brands.”
Emily Mitchell
Digital Channel Manager NOW Canada
Want Results Like These?
We helped this brand grow—yours could be next. Book a free consult and let’s build your growth plan.