Unifying a Luxury Hair Care Portfolio on Amazon Canada
(Endemic – sells directly on Amazon)
Unifying a Luxury Hair Care Portfolio on Amazon Canada
(Endemic – sells directly on Amazon)
New-to-Brand Purchases
Add-to-Cart Actions
Established a scalable model for portfolio-level marketing
A leading beauty brand with a portfolio of high-end hair care labels needed to grow eCommerce presence on Amazon Canada. While well-established in salons, they faced key challenges:
Fragmented brand presence across the portfolio
Low consumer awareness beyond the professional market
Lack of a solution-focused shopping experience
No foundation for retargeting and long-term loyalty
Launching a new product on Amazon typically requires 2-3 months and also requires the convergence of brand insights, retail data, and Amazon expertise.
With that said, Accrue took the following approach:
The campaign drove strong performance, with 49% of purchases coming from new-to-brand customers via DSP, 2,529 add-to-cart actions indicating high purchase intent, and a scalable, portfolio-level marketing model established for long-term growth.
- Sponsored Products & Sponsored Brands
- Amazon DSP (Display + Video)
- Amazon Marketing Cloud (AMC)
- Custom Brand Store
This campaign serves as a blueprint for enterprise brands with multiple product lines, showing how to create a unified presence, enable cross-shopping, and build lasting consumer relationships through Amazon.