Elevating Health and Personal Care Brand on Amazon Canada and US
Elevating Health and Personal Care Brand on Amazon Canada and US
Helping a Lifestyle Supplement Brand Improve Sales and Engagement on Amazon Through Tailored Business Insights and Intelligent Advertising Strategies
YoY Sales Growth
Increase in Units Sold
Growth in Ad Sales
Consistently Stocked Best-Sellers
Leading herbal supplement brand, faced multiple roadblocks in its Amazon Canada growth, including:
- Buybox Issues: Multiple resellers were driving pricing inconsistencies and affecting the brand’s ability to win the Buybox.
- Overextended Advertising Strategy: The brand was spreading its ad spend across too many products, diluting efficiency and impact.
- Inventory Constraints: Many of the best-selling products were classified as “Dangerous Goods” (DG) due to the presence of alcohol, which restricted the amount of inventory that could be stored at Amazon’s fulfillment centers.
- Dormant Inventory: Products that are usually best-sellers in retail had been dormant for 3-4 years were identified to resume sending inventory.
- Hazmat Triggers: Products classified as Dangerous Goods were triggered for a Hazmat review, which could only be done by providing a SDS (Safety Data Sheet). This was a challenge as SFHF is categorized as a “Food” by Health Canada (and hence, doesn’t require SDS), but Amazon doesn’t consider it as food.
- Dangerous Goods Space: Amazon Canada has very limited DG space, thereby severely limiting the inventory sent to Amazon fulfilment centres.
Accrue implemented a comprehensive strategy to address these challenges and drive sustainable growth:
As a leading herbal supplement brand, the target audience includes health-conscious individuals seeking natural remedies, families and parents prioritizing wellness, individuals living alone who rely on supplements for daily health maintenance, and consumers embracing a holistic, natural lifestyle. The brand’s key goals are to enhance advertising efficiency and improve Return on Ad Spend (ROAS), expand brand exposure to drive higher sales, and ensure consistent product availability while minimizing stockouts.
The strategic interventions led to exceptional growth in the Canadian market:
- 38.8% Year-over-Year Sales Growth: Sustained, long-term sales improvement.
- 45% Increase in Units Sold: More customers purchasing across the product portfolio.
- 131% Growth in Ad Sales: Optimized ad spend led to significantly higher revenue from advertising efforts.
- Consistently Stocked Best-Sellers: Inventory management improvements ensured product availability, fueling increased sales.
By addressing the brand’s core challenges with a data-driven, holistic approach, Accrue enabled St. Francis Herb Farm to thrive on Amazon Canada. Our work not only improved operational efficiency but also unlocked new growth opportunities, positioning the brand for continued success in the herbal supplement market.
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