SUKU Vitamins: From Stretched Thin to Scaled Smart
SUKU Vitamins: From Stretched Thin to Scaled Smart
Total Revenue Growth
Sustained Revenue MoM growth
Revenue growth on Best seller
Suku Vitamins is a clean-label wellness brand specializing in sugar-free gummy vitamins. Founded in 2019, the company has rapidly expanded across Canada and the U.S., securing placements in major retailers and building a loyal online customer base. Their mission is to make wellness accessible through innovative, great-tasting supplements.
Accrue partnered with Suku Vitamins to deliver a holistic growth strategy that combined deep expertise in both direct-to-consumer (DTC) and consumer packaged goods (CPG). The engagement included:
Suku describes the Accrue team as “an extension of our own team” agile, forward-thinking, and highly proactive
Accrue’s strategic approach delivered transformative results for Suku Vitamins, driving 1000% total revenue growth, maintaining 125% sustained month-over-month gains, and generating a remarkable 5000% revenue increase on a single best-selling SKU. These outcomes highlight how data-driven optimization and agile execution can unlock rapid, scalable performance.
By combining enterprise-level expertise with boutique agility, Accrue enabled Suku Vitamins to unlock explosive growth and transform its Amazon channel. The partnership demonstrates how strategic oversight, proactive execution, and innovation can turn untapped opportunities into category-leading success stories.
Partnerships Built on Proven Results
Alexandra Azouri
Co-Founder
Ju Young Yoo
Co-Founder
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