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Case Study

Advertising Optimization for Lifestyle Brand

Advertising Optimization for Lifestyle Brand
Advertising Optimization for Lifestyle Brand
Case Study

Advertising Optimization for Lifestyle Brand

58

Total Revenue YoY

184

Impressions

93

Clicks

Woman putting soft white mattress on bed indoors, closeup
The Challenge?

The brand came to us facing multiple challenges that were creating roadblocks in its growth on Amazon. Some of these challenges included:

  • Operating on a B2B/Vendor business model, they had a high inventory issue due to which Amazon wasn’t placing new orders with the brand. This led to underwhelming sales and less-than-satisfactory revenues.
  • The brand was running ad campaigns. But the campaigns were structured poorly, resulting in unclean data and inefficient optimization.
  • There was a lack of a full-funnel advertising approach, which resulted in all of Amazon’s ad products being used in lower funnel strategies to drive sales regardless of what these ad products were known for.
  • Campaigns going out of budget early in the day was another challenge that was dragging advertising performance. Since the campaigns ran out of budget early on, the brand had no ad presence throughout the rest of the day, and was missing out on crucial opportunities and engagement points.
  • The brand had a high advertising spend when compared to ad sales because they were advertising most of the products in their catalog.
Our Solution: A Step by Step Clean Up

Team Accrue started with an ads clean-up. We organized their ad campaigns by product lines which helped us allocate the brand’s resources according to the different challenges facing the brand.

We identified their top-selling products and leveraged all of Amazon’s ad products including Sponsored Products (SP), Sponsored Brands (SB), Sponsored Display (SD), and DSP to create full funnel strategies for their ASINs. Our strategies were built on the expand/defense conquest approach to make sure all the ad products were being used to the best of their strengths.

We also defined clear KPIs according to the ad tactic to make sure we were evaluating upper-funnel ad products like the DSP with the best metrics for a clearer understanding of success.

Top sellers had a robust full-funnel strategy which includes expand/defense conquest strategy used across all the ad products available from Amazon including SB, SD, DSP, and SP.

Battling the campaigns-running-out-of-budget issue, we introduced dayparting that helped us divide and allocate the ad budget throughout the day to ensure that the brand’s ads continue to serve at times when their target audience is most likely to shop.

Goal & Audience

The primary goals were to optimize advertising returns and increase brand exposure and sales, while effectively reaching a diverse audience. As a lifestyle brand, the target audience included young couples, families, and individuals living on their own looking for affordable furniture and mattresses.

The Result

After implementing Accrue’s strategic business and advertising solutions in February 2023, the lifestyle furniture brand quickly saw strong results, including a 58% year-over-year increase in total revenue, a 184% increase in impressions, and a 93% increase in clicks. These improvements emerged within just a few weeks and continued to remain above the baseline for the rest of the year, highlighting the effectiveness of the optimized, full-funnel advertising approach.

Want Results Like These?

We helped this brand grow—yours could be next. Book a free consult and let’s build your growth plan.

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