ABOUT US

Executive Leadership

Our executive team comprises of retail and eCommerce experts that will help guide and drive your brand to new heights in this changing landscape.

Partner

Angel To

Angel has over 10+ years of experience working for eCommerce agencies and Amazon. Her 5 years of career at Amazon included her leading the Canadian Health & Personal Care category. She also launched and managed the China based sellers business. While at Amazon, Angel worked on over 50 brands.

Angel has extensive experience on growing Amazon brands in competitive categories. She combines her extensive experience of advertising and retail at Amazon to guide brands through their growth journey on Amazon.

Prior to Amazon, she was the Lead Creative Strategist on the Ford Motors business. She was the lead on omni-channel media strategies development with budgets over $50M annually.

Her strategy work in advertising earned her a spot in the Top 100 Strategist in Canada by Strategy Magazine.

Partner

Ahmed Hashim

Ahmed is a creative and marketing professional with over 10 years of experience working with top global brands. At Amazon Ahmed led the fashion and luxury vertical and worked with brands such as Levis, Adidas, Ray Ban and LVMH. With his strong brand building abilities, Ahmed grew his vertical by 300% YoY.

Prior to Amazon, Ahmed was a creative strategist in guiding brands such as Samsung, Fairmont and BMO in their creative marketing efforts. Ahmed was a lead in launching Samsung Galaxy phones in Canada. He built the strategy that helped Samsung reach over 5M Canadians.

Ahmed has also worked in Dubai and brings specialized knowledge of business growth in the MENA region.

Ahmed uses his strong creative and marketing skills to build best-in-class strategies for the clients at Accrue.

Partner

Haris Nadeem

With over 12 years of experience in organizations such as Amazon, L’Oreal and Pfizer, Haris brings extensive eCommerce and retail experience to the Accrue team.

At Amazon, Haris managed some of the largest accounts in the world including Apple, Google, Sony, Mattel, and Lego. Haris is an expert at driving customer acquisition through creative targeting at all stages of the marketing funnel. Haris leverages his experience of working with the Apples and Googles of the world to grow the brands at Accrue.

Haris has worked in the UK, Ireland, Canada and the US. He brings this international mindset to our clients at Accrue and helps in successfully launching them internationally.

MENA Business Lead

Francisco Sarmento

Francisco is a highly accomplished commercial leader with over 18 years of expertise spanning sales, marketing, and business development.

With more than a decade of regional experience in the UAE, Francisco has cultivated a deep understanding of the Middle Eastern market dynamics. His impressive career includes leadership roles at global technology giants such as Google and Amazon, where he honed his proficiency in eCommerce, digital media, and go-to-market strategy.

At Accrue, Francisco spearheads the MENA office, where he drives both operational excellence and strategic business growth, leveraging his extensive knowledge to deliver impactful results for clients and partners across the region.

Resources

Company

Services

© 2026 All Rights Reserved.