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Case Study

Home and Lawn Care Brand’s Prime Day Success

Home & Lawn Care
Home and Lawn Care Brand’s Prime Day Success
Home and Lawn Care Brand’s Prime Day Success
Case Study

Home and Lawn Care Brand’s Prime Day Success

Home & Lawn Care
779

Increase in Sales

70

Impressions

3

Top products in category

lawn 5
The Challenge?

Selling in the home and lawn care category, summer is a crucial season for the brand and Prime Day presented a prime opportunity for us to drive exposure and sales for their unique products.

The brand sells battery-powered lawnmowers so they have a lower competition since most other lawnmowers mostly run on gasoline. However, given the uniqueness of the product, helping the customers understand the product and its value was a strategic challenge we had to overcome.

Our Solution

Team Accrue Empowered the Brand with a 360-Degree Approach, Maximizing Prime Day ’23 Opportunities

 

Pre-Prime Day Planning: The product category experiences peak seasonality during summer. Recognizing the significant sales potential during Prime Day, our team initiated early strategic planning to leverage incremental demand effectively.

 

360-degree Approach

Beyond standard advertising, we adopted a holistic perspective to optimize both retail and ad strategies, ensuring the brand was fully prepared and retail-ready.

Product Optimization

Identified and optimized best-sellers to ensure ad readiness and maximum visibility.

Keyword Strategy

Pinpointed primary keywords and secured aggressive bids ahead of Prime Day to consistently win auctions.

Inventory Management

Maintained robust inventory levels to eliminate stockouts and capture every sales opportunity.

During Prime Day:
Our team established a dedicated “war zone” to closely manage the fast-paced, real-time demands of the two-day event, ensuring continual ad performance and optimal budget allocation.

Real-time Budget Monitoring

Actively monitored campaign budgets, swiftly replenishing funds for high-performing ads to maintain continuous visibility.

Inventory-Aligned Budget Adjustments

Balanced ad budgets according to inventory levels to prevent stockouts and maximize revenue.

Budget Reallocation

Redirected budgets to high-performing keywords in real-time, prioritizing conversions over mere impressions.

Continuous Campaign Optimization

Constantly assessed performance data to allocate resources effectively to the best-performing campaigns.

These real-time optimizations were critical in sustaining campaign momentum, ensuring the brand captured maximum opportunities throughout Prime Day.

Goal & Audience

Our goal was to maximize sales for the brand during White Friday, which ran from November 22nd to 29th in the UAE and KSA. We focused on reaching adults who are interested in the latest technology trends and electronics—shoppers keen on investing in innovative, value-added tech products.

Key Insights

An aggressive bidding strategy, paired with data-driven ad targeting, helped us defend our brand and own the category to drive visibility and conversions.

Real-time budget monitoring and retargeting helped us maintain a strong presence throughout the White Friday week, ensuring that the brand missed no opportunities.
Our goal was to help the brand seize the selling opportunities for their high-seasonality product line during Prime Day.

The Results

Our planning, tracking, and prompt decision-making proved to be a huge success for our client as the brand’s Prime Day sales grew a staggering 779% while impressions went up by over 70% compared to July the previous year.

Want Results Like These?

We helped this brand grow—yours could be next. Book a free consult and let’s build your growth plan.

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