Source: Amazon
Amazon A+ Content can boost sales by up to 10%. According to Amazon, sellers who use premium A+ content see improved conversion rates, better customer engagement, and fewer returns.
If you’re looking to scale your brand, A+ Content is a great tool to boost your business growth.
But here’s the catch: not all A+ content converts well. Many sellers waste time designing layouts that don’t drive results.
In this guide, we’ll walk you through creating high-converting product pages using A+ content, from the basics to optimization strategies—to help you create product pages that sell.
What Is Amazon A+ Content and Why Does It Matter?
Source: Amazon
Amazon A+ Content is an enhanced product description feature that allows brand-registered sellers and vendors to add rich media content—such as images, videos, comparison charts, and engaging text—to product pages.
Unlike standard product descriptions, which are limited to plain text, A+ Content allows sellers to create visually engaging pages that tell a compelling story about their product.
This makes it easier for customers to understand key product benefits, compare features, and make informed purchasing decisions.
Why does A+ content matter?
Higher conversions
According to Amazon, A+ Content can boost sales by up to 10%. A well-optimized page reduces buyer hesitation by offering customers detailed visuals, feature breakdowns, and compelling product infographics that encourage them to buy.
Reduced returns
One of the biggest reasons for product returns is customer dissatisfaction due to unclear product descriptions.
When shoppers can’t visualize a product properly, they may buy it with high expectations, and when their expectations aren’t met, it could lead to disappointment and returns.
With A+ Content, you can:
- Show high-quality live images of the product in use
- Provide a detailed feature breakdown with clear explanations
- Address common concerns through FAQs and instructional visuals
This transparency helps customers make informed decisions, reducing the chances of post-purchase regret.
Brand differentiation
The Amazon marketplace is competitive, with thousands of similar products competing for attention.
A+ Content allows you to differentiate your brand from competitors by offering a superior shopping experience.
- Here’s how:
Brand Storytelling: Build trust by sharing your brand’s mission, values, and commitment to quality. - Comparison Charts: Show how your product stacks up against similar items.
- Enhanced Visuals: Engage customers with a premium look that reinforces product value.
If your competitors aren’t using A+ content, your listing will stand out as more professional and engaging.
And if they are, you need to ensure yours is better optimized to attract more buyers.
How to Write Persuasive A+ Content That Sells
Writing persuasive A+ Content isn’t just about listing product features—it’s about making customers feel confident in their purchase.
The purpose of A+ content is to educate, engage, and convert buyers by clearly showing why your product is the best choice.
1. Focus on Benefits, Not Just Features
Customers don’t buy features—they buy solutions. Instead of just stating product features, you want to highlight how they solve real problems.
Think about your product from your customer’s perspective and ask questions about what benefits might matter as they make a decision.
Show how your product provides these benefits using quality imagery and a compelling product description.
2. Use Engaging Images and Easy-to-Read Texts
Using quality imagery to convey the unique selling point of your products can help you grab the attention of buyers.
While product images capture customer’s attention, texts provide additional details about your product, helping them make confident purchase decisions.
You want to make your text skimmable using short paragraphs. This is because most online shoppers prefer to skim through content rather than reading every word.
Using bullet points for quick takeaways and bold texts to highlight key benefits can help keep text easy to scan.
4. Address Common Objections Before They Arise
We observe that some sellers often do not address common objections in their A+ content.
This can be a great advantage for you to clear off any doubt customers might have as they weigh a purchase.
Using the Q&A section can help reduce purchase barriers by providing clear and comprehensive answers to customer’s frequently asked questions.
This will help educate customers and also reduce the likelihood of returns.
To create Q&A sections, you can get ideas from customer reviews on similar products and identify recurring questions or concerns about product features, usage, or compatibility.
Then, address these topics with clear answers that reduce hesitations and resolve potential issues that customers might have.
5. Use Power Words That Drive Action
Your choice of words can influence buying decisions, and using the right ones can make your Amazon A+ content more compelling.
Powerful words trigger emotions, create urgency, and make product benefits more persuasive.
When crafting your product descriptions, headlines, bullet points, or CTA (call-to-action) phrases, choosing high-impact words can drive conversions and improve engagement.
Here are a few examples of power words you can include in your A+ content:
Tech & Electronics
- Cutting-edge
- Next-gen
- Seamless
- Lightning-fast
- Crystal-clear
- Advanced
- Intelligent
- Ultra-responsive
- Precision-engineered
- High-speed
Beauty & Wellness
- Radiant
- Rejuvenating
- Dermatologist-approved
- Glow-enhancing
- Luxurious
- Hydrating
- Anti-aging
- Revitalizing
- Purifying
- Nourishing
Home & Kitchen
- Space-saving
- Durable
- Hassle-free
- Chef-approved
- Effortless
- Multi-functional
- Ergonomic
- Heavy-duty
- Stylish
- Mess-free
Fitness & Sports
- High-performance
- Endurance-boosting
- Muscle-recovery
- Elite-level
- Strength-enhancing
- Sweat-proof
- Lightweight
- Unbreakable
- Energy-boosting
- Professional-grade
Fashion & Apparel
- Timeless
- Effortlessly stylish
- Ultra-soft
- Handcrafted
- Trendsetting
- Premium-quality
- Versatile
- Flattering
- Custom-tailored
- Breathable
- Durable
- Light weight
Kids & Baby Products
- Safe
- Gentle
- Pediatrician-recommended
- Hypoallergenic
- Non-toxic
- Soft-touch
- Extra-durable
- Easy-clean
- Child-friendly
- Parent-approved
Outdoor & Travel Gear
- Adventure-ready
- Waterproof
- Rugged
- Ultra-lightweight
- Windproof
- Shock-resistant
- Compact
- Heavy-duty
- Multi-purpose
- Built to last
6. Create comparison charts
A well-structured comparison chart can make a huge difference in persuading customers to choose your product over competitors.
The comparison chart module allows you to display key product details, including model type, dimensions, and other important features.
With this, you could also cross-sell or upsell, featuring other products from your catalog. This will help drive additional sales from shoppers browsing your product page.
Both Basic and Premium A+ Content offer the ability to create comparison chart modules.
In Basic A+ Content, these charts present essential product comparisons in a clear, structured format.
With Premium A+ Content, you gain more advanced features for chart design, such as a shoppable function that includes an Add to Cart button, along with product reviews and pricing, making it easier for customers to make a purchase directly from the comparison module.
7. Use Videos to Grab Customer’s Attention
Images are great, but videos sell. When you add product videos, you give shoppers a closer look at what you’re offering.
A quick demo, a 360-degree view, or a short clip showing the product in action can boost engagement and conversions.
Research shows that 96.3% of customers consider videos essential when researching products, and shoppers who watch videos are 3.6X more likely to make a purchase.
Investing in professional video content can increase conversions and reduce customer hesitation.
8. Highlight product details with hover hotspots
Interactive hover hotspot modules allow customers to move their cursor over an image while displaying extra product details—like material, size options, or unique features—without leaving the page.
You can design hover hotspots to engage customers, help them understand your products’ selling points, and guide them through making a decision.
Conclusion
Amazon A+ content is a great tool to increase product engagement and sales.
While this guide provides the essentials for creating compelling A+ content, working with Amazon advertising experts can help you craft high-converting descriptions, especially if you’re just starting out.
Book a call today to partner with our team of experienced Amazon creatives to develop scroll-stopping A+ content that boosts your conversion rates.