Full Funnel Strategy for a Baby Products Brand
Full Funnel Strategy for a Baby Products Brand
Total Revenue YoY
Ad Revenue
Prime Video: Unique Customers Reach
Despite a solid foundation, the brand’s Amazon strategy had untapped potential for growth and brand impact
- While the brand’s advertising efforts were delivering results, they were largely focused on conversion tactics. This created an opportunity to better differentiate campaigns across the product portfolio and invest more meaningfully in upper- and mid-funnel strategies that would support long-term brand building and customer acquisition.
- Additionally, within the context of its parent company’s broader portfolio, there was a need to ensure that investments were being optimized for priority products, those with the most potential to drive impact while maintaining consistent support for others.
A Tiered Strategy and Full-Funnel Execution
Accrue introduced a refined, tiered structure to the brand’s Amazon advertising strategy, designed to help maximize return on ad spend across the portfolio, beginning with this baby products brand. This included classifying ASINs into high-priority (Tier 1) and supporting (Tier 2) groups, with tailored strategies for each.
Tier 1 Products: Full-Funnel Focus
To accelerate growth and enhance visibility for flagship products, Accrue implemented a comprehensive full-funnel strategy:
Each campaign was customized to the unique attributes and audience segments of the ASINs, ensuring relevancy and effectiveness across the funnel.
Strategic Campaign Timing
Accrue also synchronized advertising efforts with key seasonal events such as Prime Day, Black Friday, and Cyber Monday. This allowed the brand to capitalize on high-intent shopping periods, enhancing exposure and driving incremental gains.
The full-funnel strategy drove significant results for the baby products brand, including a 50% year-over-year increase in total revenue, a 100% lift in ad revenue, and 735,000 unique customers reached through Prime Video. By implementing a tiered approach and aligning campaigns with high-intent shopping periods, the brand achieved stronger customer engagement, maximized ROI, and reinforced long-term growth within its parent company’s portfolio.
By building on the brand’s solid performance with a structured full-funnel strategy and prioritized investment, Accrue helped unlock deeper customer engagement, efficient media spend, and measurable growth all while preserving the brand’s strong foundation within its parent company’s portfolio.
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