01Build
Your 2026, by the numbers
The answers to the questions above, pulled from your own AMC data, in your own account.
FreeAMC masterclass · Toronto · Thu, Nov 12
Amazon Marketing Cloud Year in Review
A hands-on masterclass on using Amazon Marketing Cloud (AMC) to plan your 2027 budget.
Read your 2026. Build your 2027 budget. One afternoon in your own AMC account, led by Ahmed Hashim, co-founder of Accrue.
Limited seats · Lunch included · Bring your laptop
Read the year you had. Plan the year you want.
How it works
- 1Read your 2026 in AMCSee what really drove your sales this year, not just the last ad.
- 2Find what workedNew customers, ad paths, timing, frequency and repeat buyers.
- 3Build your 2027 budgetTurn each finding into a budget call, plus your first 2027 audience.
Date
Thu, Nov 12
Time
12:00 to 3:00 PM
Cost
Free, lunch included
Bring
Your laptop
Why AMC
Your console gives each sale to the last ad. AMC shows the whole year behind it.
Already yours, at no cost. If you run sponsored ads, AMC is in your Amazon Ads console. This afternoon, you put it to work on next year's budget.
Your consoleLast ad gets the credit
Video ad
Display ad
Sponsored adGets the credit
Amazon Marketing CloudEvery ad in the path
Video ad
Display ad
Sponsored ad
Before you set a 2027 budget
Can you answer these about your 2026?
How many can you answer with a number today? Your answers stay on this page.
Tap I can or Not yet on each question to get your score.
-
01
Where did your new customers come from?
In AMCNew-to-brand purchases by ad type and campaign. For 2027How much of your budget goes to finding new customers. -
02
Which of your ads worked together?
In AMCThe paths shoppers took through your ads before they bought. For 2027Your channel mix, and which spend to protect. -
03
How long did shoppers take to buy after first seeing an ad?
In AMCThe days from first ad to purchase. For 2027When to start spending before each sales event. -
04
How many times did a shopper need to see your ad?
In AMCPurchase rates at each level of ad frequency. For 2027Where to cap frequency and buy more reach instead. -
05
Who came back for a second order?
In AMCRepeat purchases and customer lifetime value. For 2027What keeping a customer is worth to you.
What you leave with
Three things, built from your own numbers
You build each one in your own account during the session, so all three go home with you.
02Build
Your 2027 budget calls
Each finding turned into a decision for next year, backed by results you can download straight from AMC for your finance team.
03Build
Your first 2027 audience
One audience built from what you found and saved in AMC before you leave, ready for your first campaigns of the year.
Thursday, November 12
How the afternoon runs
12:00 to 3:00 PM. Half the time is hands-on, in your own account, with our team at your table.
-
Lunch, and your analyses start
Our team helps you open AMC and start your analyses while you eat. They run in the background.
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How to read a year in AMC
What each analysis shows and how to read it, plus a real budget call one brand made from its AMC data.
-
Your 2026, by the numbers
BuildRead your own results in AMC, with our team at your table.
-
Your 2027 budget calls
BuildTurn each finding into a decision for next year.
-
Your first 2027 audience
BuildCreate one audience from what you found and save it in AMC.
-
Wrap up
Questions, next steps, and a download of your results to take home. We finish at 3:00.
Co-founderAccrue
Your host
Ahmed Hashim
Co-founder, Accrue · Ex-Amazon
Ahmed Hashim has seen Amazon from both sides. He spent years inside Amazon leading its fashion and luxury category, working with brands like Levi's, Adidas, Ray-Ban and LVMH.
He went on to co-found Accrue, a Toronto-based Amazon Ads Advanced Partner, with two fellow ex-Amazon operators. Amazon Marketing Cloud sits at the center of how Accrue reads client results and sets budgets. He also writes The Invisible Auction, his LinkedIn newsletter on Amazon advertising.
On November 12, he'll walk you through your own 2026 in AMC and help you turn it into your 2027 budget.
AMC in practice · GreenWorks, winter
Accrue's AMC analysis showed who actually buys in winter, so the winter DSP budget went only to them.
- 39.30%
- Conversion rate for shoppers who had added to cart
- 0.01%
- Conversion rate for cold audiences
- 41x
- Winter ROAS, on 60.9% less ad spend than fall
- +80.6%
- Winter growth, year over year
Good to know
Before you come
Who is it for?
Anyone who owns or runs Amazon advertising for a brand: ecommerce, marketing, brand and growth teams.
What does it cost?
Nothing. Lunch is on us.
What should I bring?
A laptop and your Amazon Ads login. We'll send a two-minute access check a few days before.
What if AMC isn't set up on my account?
If you run sponsored ads, AMC is in your Amazon Ads console at no cost. If anything is missing on the day, we'll have a practice account ready so you can build alongside everyone.
Will anyone see my numbers?
No. You work in your own AMC account, on your own laptop. Your numbers stay with you.
Where is it?
StartWell, 782 King St W, Toronto. Doors open at 12:00 PM. Open in Google Maps
Free · Limited seats
Reserve your seat
Bring a laptop and your Amazon Ads login. You'll leave with your 2026 read and your 2027 budget calls.
- Your 2026, by the numbers
- Your 2027 budget calls
- Your first 2027 audience, saved in AMC
Save your spot
Takes under a minute.
Accrue · Amazon Ads Advanced Partner · Toronto
theaccrueagency.com