Everything it is, everything it does
Amazon
Marketing
Cloud.
Masterclass & Live Monogramming
AMC is sitting in your ad console right now, included, and most brands have never opened it. We start with what it actually is. Then every capability, in plain English, then real AMC data in your hands. No SQL. No prior experience. You leave able to run queries on your own brand.
A laptop is required. Bring yours with AMC open and you will run every query yourself. No AMC access yet? Come anyway, watch each step, and learn it end to end.
From Scratch
Amazon Marketing
Cloud, from scratch
Taught from zero by Ahmed Hashim. No SQL, no prior experience. You leave running real queries on your own brand.
Live leather
monogramming
Hand-finished on site while the room works. Pick your piece, choose your initials, walk out with it done.
One afternoon · Thursday, September 17 · StartWell, Toronto
Most brands have
never opened AMC
Most brands on Amazon know AMC as a name they have heard, or a line in a deck someone else built. Some know it goes deeper than standard reporting, without knowing how far. Almost nobody has opened it, run a query, and read the answer themselves. It is already sitting in your ad console, included, waiting. Here is why it stays closed, and what we are going to do about that in one afternoon.
-
01
Nobody ever explained what it is AMC gets described as a "privacy-safe clean room," which tells you nothing. In plain English: a locked room where Amazon lets you ask questions about your own advertising, and hands back grouped, anonymous answers. That is the whole idea. We start there.
-
02
It used to need SQL, and the reputation stuck Templates, guided workflows and AI-assisted query building now cover most of what a brand needs on day one. The barrier moved. The reputation did not, so teams still assume they need an analyst to get started.
-
03
So the real questions go unasked Standard reports tell you what happened. AMC helps explain why it happened, and which touch earlier in the journey actually did the work. Without it, budget keeps moving on the last click alone.
Questions your dashboard
cannot answer
Have you ever wondered what the path to a lifetime customer actually looks like? Or what a customer's journey really involves before they buy? Standard reporting will never reach these. AMC was built for exactly this, and every one of them is a query you can run yourself.
What is a customer actually worth to us over time, not just on the first order?
Lifetime valueWhat does the journey to a purchase really look like, and how many touches does it take?
Path to conversionWhich channel introduced the customer that search got the credit for closing?
Multi-touch attributionHow long do buyers actually take to decide, and are we giving up too early?
Time to convertAt what point does the next impression stop doing any work at all?
Reach & frequencyWhich spend brings genuinely new customers, and which keeps paying for the same ones?
New-to-brand & overlapTaught from zero,
then handed over
We assume nobody in the room has opened AMC before. Ahmed teaches it properly first, then you spend the rest of the afternoon in your own console using it. You work on your own brand, at your own laptop, at your own pace. Nothing here involves watching slides in silence.
One afternoon.
Zero to first query.
- We check that your AMC console loads before we start
- No AMC access? Sit in, follow every step on the screen, and leave knowing exactly how it is done
- Accrue team on the floor to meet you before the session
- What a clean room is, in one sentence, and why Amazon built one
- Every capability worth knowing: path to conversion, time to convert, reach and frequency, new-to-brand, audience overlap, lifetime value
- What AMC can see, what it cannot, and why answers come back grouped and anonymous
- Requirements: who is eligible, what it costs, and what you need in place before you can use it
- Getting your own AMC instance: the exact path to switching it on, and what happens while it backfills
- How brands actually use it: the reads that move budget, and the audiences they build from them
- Where templates and AI-assisted query building removed the SQL barrier
- Find the built-in templates, and understand what each one is actually asking
- Set your date range and inputs, run it, and watch the result come back
- Two to three queries run end to end, on your own brand
- Taught from scratch, so no prior AMC experience is needed
- No AMC access yet? Follow along on the screen and learn every step
- Accrue team circulating throughout, so a stuck query gets unstuck in a minute
- How to write a custom query, and how to brief AI-assisted query building
- Worked example: customer lifetime value, built from scratch
- How to read the output: what the columns mean, and where people misread them
- The two most common false conclusions from a first AMC result, and how to avoid both
- What to do once you have the data: which findings should move budget, and which are noise
- Accrue team at your desk while you work through it
- 1:1 conversations with Ahmed, Angel and Haris
- Pick your piece, choose your initials, and watch it monogrammed by hand
- Book a strategy call on the spot to go deeper on your own account
- Open networking until 3:00 PM
Built by people who
ran the machine
Ahmed spent years inside Amazon before co-founding Accrue. With over 10 years of experience he has seen first-hand how the algorithm rewards full-funnel brands and punishes bottom-funnel-only accounts. He teaches this session end to end, from what AMC actually is through to writing your own queries in your own console.
Angel leads strategy and client growth at Accrue. Drawing on years inside Amazon's ecosystem, she translates platform mechanics into clear, compounding plays for brands ready to break through. She is on the floor throughout, and at the open desk after, to talk through what your results mean for your brand.
Haris runs operations and performance at Accrue. An ex-Amazonian with a builder's mindset, he turns messy accounts into disciplined, full-funnel systems that scale. He is on hand throughout for the account-level questions, and at the open desk after for anything specific to yours.
Never opened AMC? Good.
Reserve your seat
Forty seats, one laptop each. Bring yours, because you will spend half the morning in your own AMC console. No prior AMC experience needed. If you have never opened it, you are exactly who this morning was built for.
Limited to 40 attendees. Bring a laptop.